about me
I'm Janice, a creative strategist and leader based in LA from South Korea.
I love inspiring audiences through music, visuals, and technology.
With 6+ years in tech and 2 in agencies, I craft world-class integrated brand and growth campaigns. A question that drives me forward in what I do is:
"What have I left my mark on, and what am I proud of creating?"
skills
Content Programming Lead, Product Owner - NAVER Z (ZEPETO)
• Lead the roadmap, production, and operations of avatar-based metaverse for 400M+ global users
• Direct the US Content team to launch 3D fashion items and animations driving 38%+ DAU
• Oversee the weekly product rollout of digital assets on Home, Feed, and Create pages
Product Operations Strategist - TikTok
• Launched TikTok’s first US Social Listening team to turn user insights into product strategy
• Created the Algorithm Playbook, education, and reporting flow to resolve recommendation issues
• Collaborated with engineers to improve the “For You” feed, increasing content diversity by 133%+
Social and Digital Media Specialist - TEN Advertising
• Developed the 12-month digital, social, and media planning strategy for Kia America (auto)
• Directed the social strategy for B2C events and managed official social media channels
M.S. Integrated Design, Business and Technology - USC
Front End Web Programming, Product Design
B.A. Integrated Marketing Communication - PEPPERDINE UNIVERSITY
Advertising, UX Research
recent work
Digital Twin Content Creation Campaign
Directed a content diversification campaign by recruiting TikTok influencers to showcase content from various verticals.
- Created - Jun 18 2021
- Role - Creative Director
Album Cover Challenge
We took a social trend of recreating Spotify album covers with your own avatar, and launched a challenge.
- Created - Jul 14 2021
- Role - Content Lead
- View Online - Event Page
#FindMyStyle Fashion Campaign
Categorized diverse fashion styles to encourage users to find their unique style in ZEPETO.
- Created - Nov 1 2021
- Role - Content Director
- View Online - Event Page
Virtual Creator Live Festival
Led the first US-based virtual live stream festival featuring V-Tuber streamers, which has continued annually.
- Created - Aug 8 2023
- technologies used - OBS
- Role - Content & Live Ops Director
- View Online - IG
Black History Month Campaign
Hosted an app-wide Black History Month campaign every year, with #TakeBackBlack highlighting the recognition of creativity by the Black community.
- Created - Feb 14 2023
- Role - Content Director
- View Online - IG
Top Model Competition Event
Collaborated with 16 social influencers/creators to pre-promote a global top model competition to encourage customization of the best model.
- Created - Sep 7 2023
- Role - Content Director
- View Online - IG
contact me
janicecmusic@gmail.com
